Generation “P”

Victor Pelevin’s novel Generation “P” is one of the defining works of post-Soviet literature, published in the late 1990s. The book explores the transformation of Russian society following the collapse of the USSR through the prism of the advertising industry. The protagonist, former literary translator Vavilen Tatarsky, plunges into the world of advertising, where he confronts the absurdity of the new Russian reality, psychological manipulation, and the mystical elements of ancient cults.